INGREDIENTS GLOSSARY: Why is it added?

ACETAMIDE MEA
What it's for: Conditions to moisturize hair
What it's in: Set Me Up Bold Hairspray, Body Envy Volumizing Hairspray, Set Me Up Non Aerosol Hairspray


ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER
What it's for: Creates product consistency
What it's in: Set Me Up Gel


ACRYLATES/HYDROXYESTERS ACRYLATES COPOLYMER
What it's for: Helps hold style
What it's in: Set Me Up Max Hold Gel, Set Me Up Non Aerosol Hairspray, Set Me Up Bold Hold Aerosol Hairspray, Body Envy Volumizing Hairspray, Tousle Me Softly Tousling Spray Gel

ALCOHOL DENAT
What it's for: Dissolves ingredients
What it's in: Set Me Up Non Aerosol Hairspray, Set Me Up Bold Hold Aerosol Hairspray, White Grapefruit & Mosa Mint Dry Shampoo, Cucumber & Green Tea Revitalize Dry Shampoo, Body Envy Volumizing Hairspray, Tousle Me Softly Tousling Spray Gel

ALOE BARBADENSIS LEAF EXTRACT
What it's for: Botanicals: Aloe
What it's in: Shine Collection Shampoo, Shine Collection Conditioner


ALOE BARBADENSIS LEAF JUICE
What it's for: Botanicals: Aloe
What it's in: Argan Oil of Shampoo, Argan Oil Conditioner, Argan Oil Infused Creme, Coconut Milk Shampoo, Coconut Milk Conditioner,  Cucumber & Green Tea Shampoo,  Cucumber & Green Tea Conditioner, Cucumber & Green Tea Revitalize Dry Shampoo, Arabica Coffee Fruit Shampoo, Arabica Coffee Fruit Conditioner, Grapefruit & Mosa Mint Shampoo, Grapefruit & Mosa Mint Conditioner, Grapefruit & Mosa Mint Dry Shampoo, Golden Moringa Oil Shampoo, Golden Moringa Oil Conditioner, Passion Flower & Rice Milk Shampoo, Passion Flower & Rice Milk Conditioner, Rosemary & Herbs Shampoo,Rosemary & Herbs Conditioner 


AMINOMETHYL PROPANOL
What it's for: Balances pH
What it's in:  Body Envy Volumizing Hairspray, Tousle Me Softly hairspray, Set Me Up Bold Hairspray, Set Me Up Gel, Set Me Up Non Aerosol Hairspray


AMMONIUM BENZOATE
What it's for: Keeps product fresh
What it's in: Set Me Up Bold Hairspray, Set Me Up Non Aerosol Hairspray


AMMONIUM LAURETH SULFATE
What it's for: Cleans away dirt & oil
What it's in: Hello Hydration 2-in-1, Body Envy 2-in-1, Totally Twisted Shampoo


ANTHEMIS NOBILIS FLOWER EXTRACT
What it's for: Botanical: Chamomile
What it's in: Shine Collection Shampoo, Shine Collection Conditioner

BAMBUSA VULGARIS (BAMBOO) EXTRACT (LEAF/STEM)
What it's for: Botanical: Bamboo
What it's in: Set Me Up Gel 


BLUE 1
What it's for: Colorant
What it's in: Hello Hydration Shampoo, Hello Hydration Conditioner, Hello Hydration 2-in-1, Long Term Relationship Shampoo, Moroccan My Shine Shampoo, Moroccan My Shine Conditioner, Blowout Smooth Shampoo


BUTYROSPERMUM PARKII (SHEA) BUTTER EXTRACT
What it's for: Botanical: Shea Butter
What it's in: Long Term Relationship Shampoo


BEHENTRIMONIUM CHLORIDE
What it's for: Helps reduce static
What it's in: Coconut Milk Conditioner, Golden Moringa Oil Conditioner, Hello Hydration Conditioner, Long Term Relationship Conditioner, Honey I'm Strong Conditioner, Moroccan My Shine Conditioner

C9-11 PARETH-8
Whats it's for: Keeps product together
What it's in: Body Envy Volumizing Mousse, Totally Twisted Curl Boosting Hair Mousse, Tousle Me Softly Mousse, Set Me Up Mousse Strong Hold


CEREUS GRANDIFLORUS (CACTUS) FLOWER EXTRACT (CACTUS)
Whats it's for: Botanical: Cactus Flower
What it's in:Set Me Up Gel


CHITOSAN
Whats it's for: Helps hold style
What it's in: Tousle Me Softly Tousling Spray Gel, Set Me Up Extra Hold Spray Gel


COCOS NUCIFERA (COCONUT FRUIT EXTRACT)
Whats it's for: Botanical: Coconut
What it's in: Coconut Milk Shampoo, Coconut Milk Conditioner,  Hello Hydration Shampoo, Hello Hydration Conditioner, Hello Hydration 2-in-1, Blowout Smooth Shampoo, Blow Out Smooth Conditioner


CYCLOHEXYLAMINE
Whats it's for: Balances pH
What it's in: Body Envy Volumizing Hairspray, Set Me Up Bold Hair Spray, Set Me Up Non Aerosol Hairspray


CYCLOPENTASILOXANE
Whats it's for: Conditions hair
What it's in: Set Me Up Bold Aerosol Hairspray, Set Me Up Non Aerosol Hairspray, Body Envy Volumizing Hair Spray, Shine Collection Shampoo, Smooth Collection Conditioner

DIMETHYL ETHER
Whats it's for: Aerosol Propellant
What it's in:  Body Envy Volumizing Hairspray, Set Me Up Bold Hold Hairspray, Set Me Up Non Aerosol Hairspray

EDTA
Whats it's for: Keeps product fresh
What it's in:  Argan Oil Shampoo, Argan Oil Conditioner, Argan Oil Infused Creme, Coconut Milk Shampoo, Coconut Milk Conditioner,  Cucumber & Green Tea Shampoo, Cucumber & Green Tea Conditioner, Arabica Coffee Fruit Shampoo, Arabica Coffee Fruit Conditioner, White Grapefruit & Mosa Mint Shampoo, White Grapefruit & Mosa Mint Conditioner, Golden Moringa Oil Shampoo, Golden Moringa Oil Conditioner, Passion Flower & Rice Milk Shampoo, Passion Flower & Rice Milk Conditioner, Rosemary & Herbs Shampoo, Rosemary & Herbs Conditioner, Hello Hydration Shampoo, Hello Hydration Conditioner Hello Hydration 2-in-1, Body Envy Shampoo, Body Envy Conditioner, Body Envy 2-in-1, Body Envy Volumizing Mousse, Color Me Happy Shampoo, Color Me Happy Conditioner, Smooth Collection Shampoo, Smooth Collection Conditioner,  Shine Collection Shampoo, Shine Collection Conditioner, Long Term Relationship Shampoo, Long Term Relationship Conditioner, Totally Twisted Shampoo, Totally Twisted Conditioner, Totally Twisted Curl Scrunching Gel, Totally Twisted Curl Boosting Hair Mousse, Honey I'm Strong Shampoo, Honey I'm Strong Conditioner, Moroccan My Shine Shampoo, Moroccan My Shine Conditioner, Blowout Smooth Shampoo, Blowout Smooth Conditioner, Tousle Me Softly Mousse, Tousle Me Softly Spray Gel,  Set Me Up Spray Gel, Set Me Up Mousse, Set Me Up Gel

EXT. VIOLET 2
Whats it's for: Colorant
What it's in: Smooth Collection Shampoo, Shine Collection Shampoo

GLYCERETH-7 TRIACETATE
Whats it's for: Conditioner to moisturize hair
What it's in: Body Envy Volumizing Hairspray, Set Me Up Bold Hold Hairspray, Set Me Up Non Aerosol Hairspray 


GREEN 3
Whats it's for: Colorant
What it's in: Smooth Collection Shampoo

HISTIDINE
Whats it's for: Antioxidant
What it's in: Argan Oil Shampoo, Argan Oil Conditioner, Argan Oil Infused Creme, Coconut Milk Shampoo, Coconut Milk Conditioner, Cucumber & Green Tea Shampoo, Cucumber & Green Tea Conditioner, Cucumber & Green Tea Dry Shampoo, Arabica Coffee Fruit Shampoo, Arabica Coffee Fruit Conditioner, White Grapefruit & Mosa Mint Shampoo, White Grapefruit & Mosa Mint Conditioner, White Grapefruit & Mosa Mint Dry Shampoo, Golden Moringa Oil Shampoo, Golden Moringa Oil Conditioner, Passion Flower & Rice Milk Shampoo, Passion Flower & Rice Milk Conditioner, Rosemary & Herbs Shampoo, Rosemary & Herbs Conditioner 


HONEY/MIEL
Whats it's for: Botanical: Honey
What it's in: Honey I'm strong shampoo, Honey I'm strong conditioner


HYDROLYZED SILK
Whats it's for: Botanical: Silk
What it's in: Long Term Relationship Conditioner


HYDROLYZED WHEAT PROTEIN
Whats it's for: Botanical: Wheat Protein
What it's in: Smooth Collection Conditioner, Shine Collection Conditioner


HYDROLYZED WHEAT STARCH
Whats it's for: Botanical: Wheat Starch
What it's in: Smooth Collection Conditioner, Shine Collection Conditioner

LACTIC ACID
Whats it's for: Balances pH
What it's in: Tousle Me Softly Spray Gel, Set Me Up Spray Gel


LAURETH-23
Whats it's for: Keeps product together
What it's in: Totally Twisted Scrunching Gel, Set Me Up Max Hold Gel 

METHYLPARABEN
Whats it's for: Keeps product fresh
What it's in: Totally Twisted Scrunching Gel, Tousle Me Softly Spray Gel, Set Me Up Gel 

NELUMBO NUCIFERA FLOWER EXTRACT
Whats it's for: Botanical: Sacred Lotus Flower
What it's in: Blowout Smooth Shampoo, Blowout Smooth Conditioner

ORANGE 4
Whats it's for: Colorant
What it's in: Smooth Collection Shampoo, Smooth Collection Conditioner, Shine Collection Shampoo, Shine Collection Conditioner


ORYZA SATIVA (RICE) STARCH
Whats it's for: Botancial: Rice Starch
What it's in: Passion Flower & Rice Milk Shampoo, Passion Flower & Rice Milk Conditioner

PASSIFLORA INCARNATA FRUIT EXTRACT
Whats it's for: Botanical: Passion Flower
What it's in: Passion Flower & Rice Milk Shampoo, Passion Flower & Rice Milk Conditioner, Body Envy Shampoo, Body Envy Conditioner, Color Me Happy Shampoo, Color Me Happy Conditioner, Shine Collection Shampoo, Shine Collection Conditioner


PEG-12 DIMETHICONE
Whats it's for: Conditions hair
What it's in: Totally Twisted Curl Scrunching Gel, Tousle Me Softly Hairspray


PEG-40 HYDROGENATED CASTOR OIL
Whats it's for: Keeps product together
What it's in:Tousle Me Softly Spray Gel, Set Me Up Spray Gel


PEG-8 DIMETHICONE
Whats it's for: Conditions hair
What it's in: Body Envy Volumizing Hairspray, Set Me Up Bold Hold Aerosol Hairspray, Set Me Up Non Aerosol Hairspray 


POLYMETHYLSILSESQUIOXANE
Whats it's for: Conditions hair
What it's in:  White Grapefruit & Mosa Mint Shampoo, White Grapefruit & Mosa Mint Conditioner


POLYQUATERNIUM-76
Whats it's for: Helps reduce static
What it's in: Hello Hydration 2-in-1, Long Term Relationship Shampoo, Blowout Smooth Shampoo


POLYSORBATE 20
Whats it's for: Keeps product together
What it's in: Tousle Me Softly Spray Gel, Set Me Up Non Aerosol Hairspray 


POLYSORBATE 80
Whats it's for: Keeps product together
What it's in: Tousle Me Softly Spray Gel, Set Me Up Non Aerosol Hairspray 


PROPYLPARABEN
Whats it's for: Keeps product together
What it's in: Totally Twisted Curl Scrunching Gel


PRUNUS ARMENIACA (APRICOT) FRUIT EXTRACT
Whats it's for: Botanical: Apricot
What it's in: Honey I'm Strong Shampoo, Honey I'm Strong Conditioner


PRUNUS SEROTINA (WILD CHERRY) FRUIT EXTRACT
Whats it's for: Botanical: Wild Cherry
What it's in: Totally Twisted Shampoo, Totally Twisted Conditioner


PVP
Whats it's for: Helps hold style
What it's in: Totally Twisted Curl Scrunching Gel, Tousle Me Softly Spray Gel, Set Me Up Spray Gel 

RED 33
Whats it's for: Colorant
What it's in: Color Me Happy Shampoo, Color Me Happy Conditioner, Smooth Collection Shampoo, Long Term Relationship Shampoo, Long Term Relationship Conditioner, Totally Twisted Shampoo, Totally Twisted Conditioner, Honey I'm Strong Shampoo, Honey I'm Strong Conditioner, Blowout Smooth Shampoo, Blow Out Smooth Conditioner


RED 4
Whats it's for: Colorant
What it's in: Body Envy 2-in-1, Color Me Happy Shampoo, Color Me Happy Conditioner, Smooth Collection Conditioner


ROSA CANINA FRUIT EXTRACT
Whats it's for: Botanical: Dog Rose
What it's in: Smooth Collection Shampoo, Smooth Collection Conditioner


RUBUS IDAEUS (RASPBERRY) FRUIT EXTRACT
Whats it's for: Botanical: Raspberry
What it's in: Long Term Relationship Conditioner

SAMBUCUS NIGRA FLOWER EXTRACT
Whats it's for: Botanical: Elder Flower
What it's in: Blowout Smooth Shampoo, Blowout Smooth Conditioner


SIMMONDSIA CHINENSIS (JOJOBA) SEED EXTRACT
Whats it's for: Botanical: Jojoba oil
What it's in: Smooth Collection Shampoo, Smooth Collection Conditioner


SODIUM HYDROXIDE
Whats it's for: Balances pH
What it's in: Hello Hydration Conditioner, Long Term Relationship Conditioner, Honey I'm Strong Conditioner, Moroccan My Shine Conditioner

TRIETHYL CITRATE
Whats it's for: Helps hold style
What it's in: Tousle Me Softly Hairspray


TRIISOPROPANOLAMINE
Whats it's for: Balances pH
What it's in:  Totally Twisted Curl Scrunching Gel


TRISODIUM ETHYLENEDIAMINE DISUCCINATE
Whats it's for: Antioxidant
What it's in:  Long Term Relationship Shampoo, Blowout Smooth Shampoo

VA/CROTONATES/VINYL NEODECANOATE COPOLYMER
Whats it's for: Helps hold style
What it's in: Body Envy Volumizing Hairspray, Set Me Up Bold Hold Hairspray, Set Me Up Non Aerosol Hairspray 


VERBENA OFFICINALIS LEAF EXTRACT
Whats it's for: Botanical: Verbena leaf
What it's in: White Grapefruit & Mosa Mint Shampoo, White Grapefruit & Mosa Mint Conditioner


VP/DIMETHYLAMINOETHYLMETHACRYLATE COPOLYMER
Whats it's for: Helps hold style
What it's in: Totally Twisted Curl Scrunching Gel

YELLOW 10
Whats it's for: Colorant
What it's in: Body Envy Shampoo, Body Envy Conditioner, Color Me Happy Shampoo, Color Me Happy Conditioner


YELLOW 5
Whats it's for: Colorant
What it's in: Body Envy Shampoo, Body Envy Conditioner, Body Envy 2-in-1, Shine Collection Shampoo, Shine Collection Conditioner, Honey I'm strong shampoo, Honey I'm strong conditioner